In light of the feedback received on our initial FPL League proposal, we've revisited the strategy with a clear focus on enriching the Grey community experience and ensuring the League aligns with Grey's brand values and objectives.
The revamped proposal aims not just to promote passive engagement, but to deepen customer relationships, promote our offerings, and capture the essence of what Grey stands for.
Given Kachi’s feedback, we can try to create a system that encourages users to explore Grey’s features and benefits.
Let’s explore the idea of 'Grey Points'.
With “Grey Points” we're not just giving away cash, but creating a system that encourages users to explore Grey’s features and benefits.
The Current Reward Mechanism
| Reward Type | Position | Reward Amount (Grey Points) | Equivalence in Monetary Terms |
|---|---|---|---|
| Weekly Reward | Top Manager | 10 Points | $10 |
| Monthly Reward | Top Manager | 50 Points | $50 |
| 2nd Place | 25 Points | $25 | |
| 3rd Place | 10 Points | $10 | |
| Seasonal Reward | Top Manager | 500 Points | $500 |
| 2nd Place | 250 Points | $250 | |
| 3rd Place | 100 Points | $100 |
The Twist: Grey Points can be redeemed for exclusive Grey offers, discounts, or even be converted to tangible rewards, thus exposing users to Grey's services and features.
“Imagine winning an amount that you can redeem for Virtual Card usage only”